LinkedIn is a social network that has a unique concept, where most of its users are professionals who have a business background.
Like an identity, LinkedIn is often used as a medium to introduce themselves or businesses to prospective colleagues or companies with diverse goals.
In general, users can interact with each other to exchange information, knowledge, share job opportunities, build a business, find work partners, and so on.
There are many advantages to LinkedIn as long as you know how to use it to build a newly started business.
Some of the advantages of LinkedIn that can be used to build a business, among others:
1. Means of Announcing Job Openings
You can use LinkedIn to announce job openings, find professional workers, or business associates, in order to join your company.
LinkedIn has claimed that it already has more than 10 million active job openings. Of course, these numbers are fantastic.
Therefore, many business companies use LinkedIn to share job openings while looking for opportunities for faster business to grow.
2. Finding Qualified Workers
The need for companies in getting a professional workforce is inevitable, considering that business competition is getting tighter.
The impact of intense business competition, of course, quality human resources becomes one of the valuable assets, which you must have.
Therefore, the existence of LinkedIn can make it easier for you to select prospective workers through various features that are already available on LinkedIn.
3. Employer Branding
You need to realize that the competition of every business company is not only based on the breadth of the market that has been achieved, but has expanded about the quality of business owners and workers.
Well, employer branding is a term that refers to the brand of a company as a place to work. You can use LinkedIn ads to get the best professionals and professionals during the recruitment period.
At the same time, you can use LinkedIn as a medium to build branding yourself as a business owner, then at the same time introduce your business to other LinkedIn users to open wider cooperation opportunities.
In the present, collaboration is much more open opportunities so that businesses can grow faster.
4. As a means of B2B (Business to Business) marketing
B2B marketing is a term that refers to the marketing practice of a business, where a company markets each other’s products. Some of them have started utilizing the ad feature in LinkedIn ads, to reach potential customers to be on target.
Many companies are already aware and applying the importance of B2B marketing or business to business.
In practice, the goal of marketing is to expand the reach of the market than before, which is to reach individual customers as well as customers from other businesses that make it possible to collaborate in the procurement of certain products or services.
How To Create a LinkedIn Page for Business
The first step to growing your business through LinkedIn is to create an account. Before creating a business page, you should create a personal account first.
How to create a LinkedIn account is very easy, just need to register an e-mail and create a password. If you are already in, you just fill in data such as work experience, expertise, educational history if needed.
Your personal LinkedIn profile is complete. Now how do I create a page for business?
From the home page, click the Work icon in the upper-right corner. Click Create Company Page. Here, you have to fill in data related to your business such as company name, industry type, company website, logo, tagline, and LinkedIn page URL.
Don’t forget to click the verification check to complete the process of creating your business LinkedIn page.
Congratulations, your business is ready to build relationships and grow your business through LinkedIn.
Set a Target Audience
This is the advantage of LingkedIn in its use as a marketing medium: the target market is well segmented.
LinkedIn demographic facts show that 49% of users of this platform are able to collect up to $ 75,000 or equivalent to Rp 1,050,000,000 per year.
This can be a ‘green light’ for those who want to increase brand awareness and strengthen branding for their business. In addition, it is not impossible to increase sales due to promotions made on the LinkedIn platform.